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12.Īlthough Crunch Berries' sales growth of more than 7% is impressive given the otherwise stagnant cold-cereal market, it doesn't move the needle much on Quaker’s (or Pepsi's) results. The popular cereal generated $112.5 million in sales for Quaker Foods North America, a division of PepsiCo, over the 52 weeks ended Aug. Boxes sold: 38.3 million (+6.9% year-over-year)Ĭap'n Crunch's Crunch Berries celebrated its 50th birthday in 2017, and it's still going strong thanks in part to the enduring appeal of mascot Capt.Morning Foods and say this is going to be the growth engine for the Kellogg Co.' Morning Foods segment.Īs Kellogg CEO Steven Cahillane told analysts in early February: 'You shouldn’t look at U.S. Analysts, on average, rate Kellogg stock at 'Hold,' according to S&P Global Market Intelligence, as the company struggles to reinvigorate its so-called U.S. cold cereal sales fall 3.4% year-over-year to $2.49 billion, according to IRI. 2 cereal maker behind General Mills, saw it total U.S.

Cereal raisin bran crunch plus#

On the plus side, the average price per box of Corn Flakes rose by a penny. Corn Flakes sales fell 6.7% year-over-year, with 7% fewer boxes sold. breakfast cereals to this day, though its popularity is waning. Kellogg and his brother accidentally stumbled upon the process to flake corn. Kellogg's Corn Flakes traces its history back to 1894, when company founder W. Boxes sold: 31.7 million (-7.0% year-over-year).